November 14, 2001

Ever wonder what a .NET faq influenced by Pink Floyd would look like?

Casting aside the annoying fact that he's obsessed with taking pictures of himself in the mirror (or maybe it's simply that he's scared off any would-be photographer with his opinionated ranting), Chris Locke *gets it*: Amidst the convulsed and bloated parlance, you can distill out that he's actually grasped the truth of "transforming the marketing message from 'we want your money' to 'we share your interests'. It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do."
Bravo. Gonzo Marketing rules.